Product Development: TIME.com
TIME was redesigned to position itself as a key source for daily and breaking news and analysis. The concept of The Brief, which gave an overview of the day in 12 news items, was continued both on and off the site.
Tentpole events and special features such as the TIME 100 and Person of the Year included special advertising partnerships and highlighted user engagement.
The Photography section built on the legacy of LIFE and cultivated a core audience of photography enthusiasts. It's section front and email highlight the power of imagery.
A new subscription based section, Parents was designed to reach out to an engaged, active audience.
The Vault made the rich visual and history legacy of TIME available to users. A weekly newsletter tied it to current events.
When Money ended its partnership with CNN, it needed to create it's own site quickly, including content strategy and key features. While it was designed to work within the same publishing system as TIME to speed development and lessen maintenance, clear branding, visual look & feel, and its content set gave it a unique personality.
