Ideation: New Project Toolkit

Role: Director, UX Architecture

Strong Product Definition is the foundation of a successful project, which at WSJ we termed the Discovery Phase. ┬áThis document is an overview of a user-centric approach to the Discovery Phase. It contains a series of questions that Product, UX and Development should be able to answer, as a team, at the end of Discovery, and a “toolkit” of exercises to help ideate, brainstorm and prioritize, while keeping a focus on user needs.

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